Magda Domagala °

Strategist & Researcher


I help teams maximise the cultural and commercial impact of their products, services, and experiences.


I can help you with:

Research & Insight
Understanding the market, your audience, and culture.

Strategic Guidance
Translating these findings into actionable design recommendations.






Want to work together? magdadomagala.com@gmail.com

Meta: Concepts for the Future of Spatial Computing (AR, MR, VR)


Responsibilities: Stakeholder Workshop Design & Facilitation, Market Research, Cultural Insight, Design Strategy Example Case Study  

Collaborating with Meta on a wide range of projects to develop future-forward concepts for apps and experiences that leverage the latest Augmented, Mixed, and Virtual Reality capabilities of their platforms and devices.

I ran numerous workshops with key stakeholders and worked closely with creative teams to develop proofs of concept and functional prototypes.



MTV x Active Minds: Acknowledge, Support, Keep-in-Touch (A.S.K.)


Responsibilities: Stakeholder Workshop Design & Facilitation, Cultural Insight, Design Strategy Explore The Project

Worldbuilding and strategic narrative design for an interactive video and website made to equip young people with the skills and confidence they need to provide emotional support to their friends.

As Strategy Lead, I guided the creative team to ensure the final output aligned with its purpose and resonated with its target audience through its visual language and storytelling.




The New Fan-Idol Dynamics in an Era of AI and Spatial Computing


Responsibilities: Market Research, Cultural Insight, Thought Leadership Explore The Project

Painting a near-future picture of how the arrival of advanced AI and spatial computing technologies is drastically changing how fans engage with their beloved characters and personalities.

I wrote a report that provides sports, music and entertainment companies with strategic recommendations for building experiences for this new era of fan-idol dynamics.




Smithsonian’s National Museum of Asian Art: 
Anyang, China’s Ancient City of Kings


Responsibilities: Audience Profiling, Experience Benchmarking, Design Strategy Explore The Project

Designing interactive experiences that enable visitors to step into the shoes of the archaeologists during the first excavations at the Anyang site in the late 1920s and early 1930s.

I collaborated closely with the creative team to ensure the experience was tailored to the diverse needs of our wide range of target personas while maximising the impact of the rich archival content at our disposal.






Dazed Studio x Modem: New Companions


Responsibilities: Thought Leadership Explore The Project

Speculating about the future of companionship and reflecting on what coming of age looks like in the era of machine intelligence.

I was interviewed by Dazed Studio, alongside five other experts, for a report exploring how young people’s relationships with AI companions, gaming worlds, virtual reality, and social media are reshaping human interaction and transforming cultural participation and consumption.